25 most promising ways of growing your email list

Even with the availability of the other online marketing channels, email marketing still remains as one of the best powerhouse methods to accomplish digital marketing targets. When coming up with a business email marketing strategy, one of the key elements to consider is an email list. Being able to maintain an up to date email list will help a lot in the profitability of your business venture. For this reason special attention should be given in the construction of the email list and most of all in its’ handling and its’ updating. An email list should contain real peoples’ accounts (and not random dummy accounts) that are really interested in your products. Such an email list can be effectively used by its owner in order to produce more visits and ultimately more sales from his/her website.

Let’s examine 25 effective ways of growing an email list that will have positive results in case of use:

1. Provide your potential customers with a sign up form on your original website. This will allow them to register and be part of your team. 77% of digital marketers who wanted to create an effective email list for their customers said it worked for them. 2. Ensure that your web pages especially the landing pages are search engine optimized. These way customers can be able to find your website whenever they want. 3. Arrange online contests through your website and make sure to ask the participants for their email addresses for future reference. This technique has always positive success results as people are always willing to give their personal information if they are promised that they might win something. 4. Customize your emails such that they are easy, fast, visible and viral to your customers. Since customers love the idea of sharing good content, make sure your content is unique, catchy, interesting and most of all shareable. 5. Ask your customers for referrals and do not hesitate to reward them for the same. Give them incentives to encourage them to get you more referrals. 6. Exploit the social media to drive more traffic to your web site. Since social media makes content slim and frequent, link your website to these channels to drive new traffic. 7. Furnish your website with downloadable content that customers can enjoy possessing. Make sure you use your email registration list to offer content to your customers. 8. Segment your email list into categories of interest and ensure that each category is supplied with relevant content. It’s only through relevance that you can be able to reap revenue. 9. To further grow your email list, consider partnering with an affiliate. Choose an affiliate that closely relates to your business and agree to share email acquisitions. 10. Adopt a traditional marketing of collecting email addresses. In this case, as a business, you basically avail an email sign-up sheet in any location where your target group can be reached. For example retail stores, tradeshows, colleges, events and even at your own place of business. 11. Offer your customers with interesting and engaging newsletters to ensure that they keep tabs with your business. This can be done on a weekly or monthly basis. 12. Make sure you incorporate LinkedIn as part of your marketing strategy. HubSpot found out that LinkedIn is 277% more efficient at lead generation than Facebook and Twitter. 13. Be the ambassador of your business and offer speeches, presentations, and even complimentary newsletters via the customer’s emails. 14. If as the owner of the business you like writing, you may decide to specialize in blog posting whereby you post your blogs in other bloggers posts. Always provide links to your website and ask your visitors to register in your website. 15. To have an updated email list, always make sure you refresh your list whenever you realize that your list is becoming ineffective. 16. To speed up the registration process, try to incorporate QR codes into your email marketing strategy. 17. In today’s digital world, videos are one of the most sharable content online. At no point should you forget to incorporate them in your strategy. 18. Train your staff to always collect emails at any chance they get to interact with your customers. This can be at point of sale, on phone, social media among other avenues. 19. Creativity is essential. Always try to turn promotions into events where your customers can sign-up with their email addresses. 20. Webinars can be used as a good source of emails. Host one and make it live with a session of real time questions and answers. Attendants should be asked to register using their emails. 21. Make our website mobile friendly in such a way that a mobile phone user can get access to it. This is called mobile-enabling your business. 22. Always walk the talk by always trying to honor your privacy policy. Try to include it as a reference piece in all your email registration forms. 23. Make acquiring email addresses as a required element in your online Marketing campaigns. Integrate all your channels to speak as one. 24. Provide redeemable rewards in the form discounts to anyone who accepts to use their emails to register. In the long run, this can turn out to be your return on investment. 25. Always test your approaches to get a clear view of what is and what is not working. Constructing the email is a huge step. The correct way of using it is another huge factor of its potential success. Therefore, a digital marketer should be very cautious when using the email list because in the case of overusing it, it might receive even negative results as it is a fact that all of us hate spam emails!